Global Summer School
Course Overview

1. Cross cultural communications: Foreigners vs Chinese

In this lecture module, students receive an overview of 5000 years of Chinese history and learn to understand Chinese culture and its’ underlying philosophies which are of paramount importance for anyone who will be involved in Chinese business, government, the arts and social issues. The cultural imperative of “Mianzhi” or “Face”, especially in the presence of others; maintaining of respect at all times. Learn how to communicate and negotiate effectively in China and, above all, learn to be patient, less assertive, less direct and, importantly: non-confrontational. Students learn that the sometimes convoluted ways of the Chinese will ultimately lead to success. That “Yes” could mean “No” or “Maybe” and that “No” is not necessarily terminal. Special attention is paid to prevent conflict situations, the resolution of conflicts in an acceptable manner and the maintenance of “Mianzhi” at all times. Students learn how to effectively manage a multicultural team in China and develop a successful leadership style in a Chinese milieu.

 

2. Marketing in China. Are 1.3 billion Chinese customers beckoning you?

Students learn to have a better appreciation of the sea-change evolution taking place in marketing in China, especially through new and exciting social communication channels. The importance in China of referrals by word of mouth and that an unlimited advertising and promotion package will not necessarily lead to success. This module inculcates the student on how to effectively design and monitor marketing plans for his/her companies’ products or services. How to effectively develop the market through a thorough understanding of Chinese buyer’s priorities and behavior and to create better value and benefits for an ever more discerning Chinese clientele and that, where applicable, fast and effective installation teams and a well-functioning after sales service are the keys to continued success. Special attention is paid to the imperative of market surveys and a thorough understanding of the ways competitors operate, to spot weaknesses in competitors’ products, services or marketing methods and to tailor the product or service accordingly. Finally, students are made aware of the lightning speed enquiries or sales leads, deliveries and/or installations need to be dealt with in China and that same day order completions are the norm, rather than the exception.

 

3. Social media, virtual communications & marketing in China

China is the undisputed world leader in social media, virtual communications and marketing. The mobile phone has taken over from printed periodicals and newspapers is engendering a cashless Chinese society whereby payments between suppliers and customers or between relatives and friends, even for micro amounts, are effected within microseconds and at zero expense. Birthday greetings are accompanied by “Red-packets” (Monetary gifts), full length videos and photos. The full integration of social media into every facet of commercial and social activities in China necessitates a careful consideration on where, how and when to stage promotional activities and maximize the value of the advertising dollar.

 

Students learn how to select from the plethora websites, groups and kindred organizations the most cost effective ways to promote its product or service and the need to keep abreast of new developments which are occurring in China with monotonous regularity.

 

4. Complex business negotiations and negotiating effectively in China

This absolutely imperative module will teach newcomers to China that dynamic strategies are of the utmost importance in a complex business environment such as in contemporary China. Case studies will be presented detailing multi-party lawsuits and labor-management conflicts illustrating how negotiators have to adapt to ever-changing conditions. Special attention is given to openings, closings, and other critical moments applicable in Chinese business negotiations. The challenges of coordinating internal and external negotiations in a variety of settings are explored, among them, sales, business development, and collective bargaining as well as transactional negotiations with dispute resolution. Famous case histories , detailing why some succeed in the challenging Chinese market and why some fail are presented to hone the student’s effectiveness as a negotiator.

 

5. Intellectual Property Rights & Patent protection in China

IPR protection should loom large in the business plan of any organization with significant know-how and patented production processes. These are addressed effectively in this IPR protection module.

 

Special attention is paid to the need for early filing of patent applications in China and the legal processes to cost-effectively deal with infringements. Since the days of blatant copying of production processes and methods are over, attention is given to a reversal of the copying trend in that China is becoming inventing and patenting processes matching those of the rest of the world. China leads the world in Quantum computer and Nano particle research and consideration should be given by new entrants into the Chinese market on setting up a research and development center in China.

 

6. Luxury business in China

China has come a long way in a mere 30 years, when most Chinese’s mere possessions amounted to a “Hero” fountain pen and a “Forever” bicycle. On any given day in the major Chinese cities, the number of luxury cars probably exceed those on the road in the developed world. In this module, the buying power the Chinese wealthy elite and the upper quartile of the middle class are analyzed and effective marketing methods explored to capture this important niche market.

 

7. Integrating “Made in China” in your supply chain

The days of the 100% “Made in xxxx” are over and it is common knowledge that any given machine or apparatus or item of clothing may include components or accessories originating from a dozen or more countries, including China. This lecturing module details the enormous variety of quality products and services that are available in China. Typical examples include Apple mobile phones, notebooks, many brands of televisions and most of the computers in use the world. Special attention is given to tax-free manufacturing zones, and the recently accreditation of several west-China tax-free industrial zones where labour is skilled, abundant and cheap. And where establishment costs and “red-tape” are minimal

 

8. Quality management in China

Zero tolerance for manufacturing defects are now the norm in China as demonstrated with the millions of faultlessly functioning of I-phones, I-pads and such like.

 

In this module, the pros and cons of various testing systems and quality control processes are demonstrated, including the location and standing of internationally recognized testing centers for the confirmation of quality and true to label finished products and material properties and maintaining of close tolerances.  

 

9. Global strategic management from a Chinese perspective

In this module it is demonstrated that the rewards of (partly) manufacturing or trading from China for a worldwide market can be substantial, provided that product and pricing strategies are tightly coordinated and that production and marketing facilities are carried from worldwide strategically advantageous locations and the latter, clearly, includes China This applies particularly to industries where strong cost reduction pressures prevail and where a standardized product can be supplied worldwide to take advantage of economies of scale applicable in the various production or supply centers. In this module, it will be demonstrated that a global strategy from a Chinese perspective requires the thinking in an integrated way about all aspects of the enterprise, including but not limited to material suppliers, production facilities, quality control centers, markets, and competition. Naturally, every product or service must be carefully assessed as complying to both the domestic and international market standards.

 

10. Virtual currencies : Bitcoin and derivatives in China

Virtual currency, or virtual money, is shrouded with in a cloak of mysticism and secrecy but, in reality, is merely a is a type of unregulated digital currency which is issued and usually controlled by its developers, and used and accepted among the members of a virtual community as a digital representation of value that is neither issued by a central bank or a public authority and, not being part of any established national currency, such as bit-coin and its’ derivatives, that can be accepted as means of payment and can be transferred, stored or traded electronicallyIn this module the popularity and capital appreciation of virtual currencies, the popularity and rewards as well as the legal implications and risks associated with dealing in virtual currencies are lucidly presented.

 

11. Venture capital and start-ups in China

China is awash with budding young entrepreneurs and people with bright ideas but without capital resources. Venture capital and Angel finance sources in China provide a rich pool of funds for new or expanding enterprises that are considered to have good growth potential and high profitability. In this module, the risks and rewards of venture capital investment or supply are highlighted both for suppliers and consumers of venture capital in China. As well as how to identify promising new ventures and subsequently provide the required finance, technical expertise, marketing "know-how", business models and mentoring and realizing growth potential.

 

12. China’s role & future in the global financial economy

China’s staggering and sustained economic growth and its’ benign concentration on worldwide infrastructure building and development, combined with a greater assertiveness in world, affairs bodes well for the global economy. In this lecturing module, we will deal with China’s increased participation in the G20, the IMF as well as the inception of the AIIB, the Asian Industrial Infrastructure Bank, to which some 95% of the worlds’ major great and good have subscribed, bodes well for the world economy and world peace. The Internationalization of the Renminbi or CNY, is an additional and much appreciated stabilizing factor in world finance. Particularly, Chinese policies and projects such as the Maritime and Mainland Silk roads, also known as the “One Belt-One Road” are discussed The enormous business opportunities that are available to companies worldwide during the construction period will be demonstrated, as well as the fathomless benefits that will flow from the efficient operation of high speed Intercontinental Railways and newly constructed ports and container transit centers . Lastly, from the 60 or so countries traversed by the New Silk Road, more than half will be hoisted out of abject poverty with as a further benefit the flow-on effect to world economy.

 

13. Traditional Chinese Medicine

Beginning with the fundamental principles of Traditional Chinese Medicine, the course emphasizes on two categories. One is Chinese traditional skill of health-preserving. The other is Health-protection food of traditional Chinese medicine. Students will know about medicine and Chinese culture through this course. After the course, you would certainly get a main idea of the traditional Chinese Medicine knowledge, which will be very help to your daily life.

 

14. The World Since 1945

This course offers an overview of the history of world since 1945. It intends to promote an awareness of the striking diversity of views that both characterize and shape that world. It is designed as a general education class and requires no “expertise” in the study of history or historical methods. Its goal is to help students understand how historical events in the post-1945 period shaped the contemporary world in foundational ways.

 

From multiple perspectives, we will look at major issues in the post-1945 world from the dropping of the atomic bombs on Japan in August 1945, to the complex, high-tech, evolving world of today. Topics includes the Cold War, colonialism, decolonization, and the struggle for national independence; the international economy and different cultures; the nature of international conflict in the post-Cold War world; and the changing nature of humans’ relationship to the world around them (in both environmental and technological terms). By investigating the historical antecedents of current events, crises, and movements throughout the world, students will gain an appreciation of other societies and cultures, so that they would be able to understand their own country and its role in world affairs better.

 

15. The History of Jews

The center of Jewish life from the early Middle Ages until the establishment of the state of Israel was Europe. Many characteristics of present-day Jewry can only be understood by a basic knowledge of the historical developments of European Jewry. Among these aspects are, for example, the high rate of Nobel prize winners among Jews or issues concerning the conflicts between Israel and Arab/Muslim countries or Jews and Palestinians. The role of Shanghai as a destination of Jewish refugees in the 20th century can also be comprehended only by a knowledge of anti-Semitic policies in Europe. Shedding light onto these historical processes provides not only an understanding of the past, but helps to grasp the complexities of Jewish life in the present as well.

 

In consideration of the importance of a basic knowledge of Jewish history, the course will provide students with an overview of the major developments within the history of Jews mainly during their diaspora in Europe. This overview will enable students to answer questions relating, for instance, to the history of anti-Semitism, the reason for the geographical distribution of Jews as well as their specific occupational structure, or the development of Judaism until the Holocaust and the establishment of Israel.

 

The themes that I will teach include the Jews in antiquity in order to sketch the beginning of Judaism, the routes of the Jewish diaspora, the Golden Age of Jews on the Iberian Peninsula, the crusades and the first climax of anti-Jewish persecutions, the migration of Jews from the German lands to eastern Europe, different spiritual developments within Eastern European Jewry (messianic movements of Sabbati Zvi and Jacob Frank; the emergence of Hasidism), the emergence of Court Jews and the repeated expulsion of Jews from large parts of Western and central Europe, the Jewish Enlightenment (Haskalah), the emergence of different Jewish denominations, the rise of modern anti-Semitism, the involvement of Jews in modern arts, science, and culture, and the migration to the United States. Finally, I will give an overview of the Shoah and the history of Israel.

 

History, as I understand it, consists not so much of facts and occurrences, but of developments that in some way or the other affect our lives in the present. In this respect I am intent on teaching the major processes of Jewish history that still shape Judaism and the various life worlds of today’s Jews. This approach will allow students to feel familiar even with that part of Jewish history that will not be touched upon in the course.

 

16. Materials and the Environment

The use of materials is closely related to the environment. The design, manufacture and application of materials are more and more important in current society.Any productswill go through raw material extraction, product manufacturing and transportation before use. At the end of their life, the waste materials should be considered for recycling or landfill. In these processes, energy consumption and environmental pollution will occur. The correct selection of materials will help to minimize the harm to the environment.Everyone in the society should pay attention to the influence of the environment on the use of the material. The concept of rational using of materials and protecting the earth's environment should be established in whole society.

 

This course follows the new development of the research on the field of materials and environment. The research methods, software and detailed data will be taught. A large number of practical examples will be used to help students master the inherent relationship between materials and the environment. Through this course, students will study the history of human development and the resources of raw materials, the life cycle of materials and sustainable development, the development of new energy sources and the cost of waste recycling, etc. The "material ecological audit method" and "energy-saving optimization method" and other ideas, methods and software will be taught. Material resources, material life cycle, material sustainability, material selection strategy and other major issues of national economy and people's livelihood will be analyzed and discussed.

 

17. Literary Tradition in Western Antiquity

The course surveys the origins and development of ancient literature in the West from a perspective that focuses on evolution.  Carefully selected readings lend themselves to analysis and examination so as to present a picture of continuation and intrinsic interrelations among texts on the one hand and differences resulting from different genres, languages, authors and times on the other.  Assigned readings include Genesis, the Odyssey, Greek lyric poetry, Greek tragedies, and Platonic dialogues as well as Vergil and St. Augustine. In reading Genesis, students will be introduced to findings made by modern Biblical criticism as regards text redactions, stylistic features and narratology; in reading Homer, students will be initiated into fundamentals in modern Homeric study including epic conventions, formal and linguistic features, as well as text formations traditionally known as the Homeric question. By the end of the course, students are expected to grasp how apparently diverse origins in Hebrew and Greek worlds converge in the Latin West to form the great literary and intellectual tradition in the Western world. The completion of the course should equip students with a comprehensive and in-depth knowledge of Western literary tradition and prepare them well for entering more specific areas of knowledge and disciplines related to the subject.

 

18. Privacy Legislation: Law and Technology

This class explores the broad outlines that have distinguished Internet policymaking from approaches to regulating other communications and information media. We pay special attention to the role that intermediary liability limitations have played in the development of the Internet, consider how to define the privacy responsibilities of a variety of Internet platforms, and explore how other legal systems treat platform.

 

19. Language and Thought

This fascinating and multifaceted course will analyze the moral, ethical, aesthetic, epistemological, cognitive, psychological and economic benefits of language diversity. With coca-colonization and homogenization there will be more and more groups added to the forlorn club of the lost-heritage peoples. Language revival, the most extreme case of language learning, will become increasingly relevant as people seek to recover their cultural autonomy, empower their spiritual and intellectual sovereignty, and improve their wellbeing and mental health. There is an urgent need to offer perspicacious comparative insights, for example from the Hebrew revival, which is so far the most successful known linguistic reclamation.

 

The course will introduce students to Revivalistics, a new, cutting-edge trans-disciplinary field of enquiry. It will explore current attempts to reclaim Australian Aboriginal languages such as Barngarla. It will provide examples from many other languages such as Maori (New Zealand), Hawai'i (USA) and Sanskrit (India).

 

Throughout the course, students will learn about the characteristics of critical (Jewish) thinking and the making of original ideas. The course will provide examples of Hegelian (actually Fichte's) thesis-antithesis-synthesis dialectic, which can explain the development of, for example, music or linguistic theories.

 

The course will champion an 'on the one hand' – 'on the other hand' (Jewish) way of thinking, as opposed to a Black & White (B&W), Right & Wrong mindset. It will demonstrate how a dichotomous B&W approach results in cross-cultural miscommunication, for example misunderstanding British English by failing to recognize Double Language, in which the actual and literal meanings of the statement diverge.

 

The course will also argue the advantages of a trans-disciplinary approach as a way of generating new, hybrid theories.

 

It will also characterize what constitutes a good academic thesis and explain how the thesis ought to be Attractive, Scholarly, Clear, Original & Thoughtful (ASCOT).

 

 

20. Theories and Empirical Studies of International Relations

This course offers a survey of traditional and contemporary conceptual frameworks and theoretical approaches for the analysis of international relations. The principal aims of the course are: (a) to familiarize students with theories and conceptual tools used to analyse world politics, and (b) to explore how different theories and conceptual tools speak to contemporary debates and events. It is NOT a course describing current events in world politics, but one that enables students to see these events from an analytical angle and form their own understanding of world politics. This course has NO particular regional focus. But different subjects would use cases from different regions of the world: for example, we are going to be focusing on African countries when we discuss the topic of civil wars and civil armed conflicts. The course is organized into three parts: the first part introduces students to basic concepts of social science research design issues as well as basic paradigms of international relations theories such as realism, liberalism, constructivism, and dependency theory. We are going to discuss topics such as power politics and the role of international institutions and organization.  We then move on to specific topics of international security and conflict studies including inter- and intra-state conflicts, terrorism, and state failure. In the final weeks of the course, we will study international political economy, covering diverse topics such as the controversies of globalization, trade, politics of environment and energy, sustainability, foreign aid and development. I expect students to read everything listed on the syllabus before class. The lectures will often not duplicate the reading. Instead, the lectures will present other viewpoints, relate ideas to the rest of the course, and clarify tricky concepts. The reading load is not light, but neither is it too heavy. Readings are a combination of journal articles, book chapters, and text books.

 

21. Electromechanical systems in our life

Electromechanical system is related with our society not only in the working places but also in our dairy life. From hydraulic mechanical system, airplane, satellites to washing machine, vacuum cleaner, printer and mobile phone. Electromechanical system are full in our life and greatly improved our life.

 

Taking some electromechanical systems in our life as example, this course will describe the running mode and dynamic principle of ordinary electromechanical systems. Comparing the electromechanical system with our body and decoupling of electromechanical system into many parts, the analysis of its components and function can be conducted, the relation of each part with others make the working process of electromechanical system clear. This aim of course is to investigate the secrets of electromechanical system for student with different academic background.

 

The powerful and interface-friendly simulation software- Simulink will introduced. All parts of electromechanical system can be described in mathematical model, the interactions among models can be connected in Simulink, such the relationship of  inputs and outputs of a certain electromechanical system is clear. The mechanism of system is reviled. This course lead student to pay attention on the electromechanical system around us, and know how does it work and make our life easier.

 

This course is conducted mainly by teaching with simulation lab. The final results of this subject is that students can master the Simulink, and describe electromechanical system around us, analyze the performance of them and understand it function. The ability to design a simple electromechanical system is obtained.

 

22. Logical Thinking Capability and Creativity

Aiming to cultivate logical thinking capability, critical and original creativity of undergraduate students, it firstly proposes an abstract and visualizable analytical model of “Intentionality structural analysis on consciousness”. Based on the critical analysis on creativity, it systemically discusses on the related issues: what is creativity? What is logical thinking ability? What are the important factors to determine creativity? What is knowledge?what is intentionality of consciousness? Why do we have intensive desire for knowledge? What are the mental function and utilitarian function? What are the primary thinking and the secondary thinking? Why do we say knowledge is the third party? What is the relationship between the knowledge and creativity? Why do we need to reflect our knowledge and education system? How do we establish clear and reliable logical thinking? How do we salvage our losing creativity? The questioning thinking aims to enlighten students’ logical and critical thinking, reflection capability and original creativity. Based on the philosophical contributions of Husserl, Descartes, Dewey, and et al., it explores the creative application methodology in mechanical design and manufacturing process in a way using new and critical thinking.

 

23. ANCIENT GREECE AND MODERN EUROPE

It is impossible to understand European culture without thinking about Ancient Greece. European politics, European literature and European art have all been profoundly shaped by the influence and impact of Ancient Greece. Whether Europeans are falling in love or waging wars in the name of democracy, this module examines how Ancient Greek ideas have shaped European cultural and political behaviours and attitudes in crucial ways. There is no Europe without Ancient Greece. The events of Greek history and the stories of Greek myth have continuously haunted the European imagination. This module offers the student an advanced introduction into Ancient Greek culture and society and it explores the ways in which Ancient Greece has influenced and moulded what modern Europe is.  

 

The module is 4 weeks in duration with 6 hours of teaching in each week (24 hours in total).

 

24. Introduction to Language and Brain

This course is designed to provide students with an overview of the brain bases of language. Its goals include (1) to weave together basic concepts regarding the relationships among language, communication, culture, cognition, and neuroscience; (2) to introduce findings from the study of brain and language; and (3) to present topics of special interest in this field. Language exists in the human mind and is at the core of human communication, while communication disorders profoundly affect social relations among people, and have their neurological and biological base in the brain. The course will begin with introductory lectures discussing basic issues in linguistics, anthropology, cultural psychology, philosophy, human communication and cognitive neuroscience. Emphasis is on structural and functional relationships necessary for speech, language, hearing, and cognition. Ideas and findings from various disciplines will be brought together. Then a wide range of topics will be explored, including: the neural bases of (first and second) language acquisition, of speech perception, and of conceptual representations;  the relationship between language and cognition; the impacts of language learning on brain; aphasia (acquired language impairments); reading and alexia (acquired reading impairments); the neural bases of written language; developmental dyslexia, etc.

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